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Logo Designing

BRANDING

STRATEGY AND DESIGNING

The SingerStudio

Rebranding for Ms. Debbie Kirkland's The SingerStudio was a special project, my first for a decorated artist and coach in the United States. Every aspect was thoughtfully crafted keeping in mind her dedication to her craft.

  • The logo represents music, reverberation, and amplification.

  • The colours are carefully selected based on colour theory.

  • The tone of voice is professional and knowledgeable, devoid of frivolity and vagueness.

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Yalla Hire

The logo was carefully conceptualized keeping in mind-

  • The elements that relate to recruitment, hence the magnifying glass connote searching and @ to stay in line with 'professionalism' and 'corporate'.

  • Eye-catching colours, using Pantone shades of the year 2021, to keep it trendy.

  • Simple and legible fonts.

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Swipe Your Type

The logo was conceptualized keeping in mind:

  • A vintage aesthetic.

  • The colours were selected to reflect the retro theme and the font aligned with the machines.

  • The branding itself was an amalgamation of 'vintage meets modern'. In a world of swiping left or right, meet the original form of communication and 'swipe your type'!

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Sardar International

The logo was designed with the following elements-

  • The elements of a circle and arrows show 'a wheel in motion' that cues constant growth and movement. Along with the 'S' like a lightning bolt to cue 'speed'.

  • The colours were decided based on colour psychology, where yellow stands for positivity and blue for dependability.

  • Fonts in varying weights, much like the different kinds of tires the company offers.

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Maa Ka Pyaar

The logo was carefully conceptualised keeping in mind-

  • The concept of a home chef, cooking food that feels like home.

  • Soft warm colours that radiate love.

  • The elements of a toque and a heart, connote cooking with love.

  • The fonts and the mix of typography in 2 scripts, Devnagri and English, so it's relatable to Indian customers as well as those looking for delicious fusion cuisine.

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Digital Menu

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Anmol Restaurant

The logo was carefully conceptualised keeping in mind-

  • The elements that tie back to a restaurant and also hero the 'A' of Anmol.

  •  The colours were in tandem with an Indian vibe, yet modern and trendy with hints of grey, black and white. Also, it complements the restaurant's yellow interiors.

  • Fonts that connote a fusion of cultures, hence the Devnagari-English script for the hero unit.

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