BRANDING
STRATEGY AND DESIGNING
YALLA HIRE
The logo was carefully conceptualized keeping in mind-
The elements that relate to recruitment, hence the magnifying glass connote searching and @ to stay in line with 'professionalism' and 'corporate'.
Eye-catching colours, using Pantone shades of the year 2021, to keep it trendy.
Simple and legible fonts.
Swipe Your Type
The logo was conceptualized keeping in mind:
a vintage aesthetic.
The colours were selected to reflect the retro theme and the font was in line with the machines.
The branding itself was an amalgamation of 'vintage meets modern'. In a world of swiping left or right, meet the original form of communication and 'swipe your type'!
Sardar International
The logo was designed with the following elements-
The elements of a circle and arrows show 'a wheel in motion' that cues constant growth and movement. Along with the 'S' like a lightning bolt to cue 'speed'.
The colours were decided basis colour psychology, where yellow stands for positivity and blue for dependability.
Fonts in varying weights, much like the different kinds of tires offered by the company.
Maa Ka Pyaar
The logo was carefully conceptualised keeping in mind-
The concept of a home chef, cooking food that feels like home.
Soft warm colours that radiate love.
The elements of a toque and a heart, connote cooking with love.
The fonts and the mix of typography in 2 scripts, Devnagri and English, so it's relatable to the Indian customers as well as those looking for delicious fusion cusine.
Digital Menu
Anmol Restaurant
The logo was carefully conceptualised keeping in mind-
The elements that tie back to a restaurant and also hero the 'A' of Anmol.
The colours were in tandem with an Indian vibe, yet modern and trendy with hints of grey, black and white. Also, to complement the restaurant's yellow interiors.
Fonts that connote a fusion of cultures, hence the Devnagari-English script for the hero unit.
