LAKMÉ
BRAND DEVELOPMENT
- Campaign strategy for key product launches during their biggest event, Lakmé Fashion Week.
- Screenplay writing for digital ads.
- E-Commerce projects, product launches and website content.
- Social media copywriting for the brand inclusive of daily hygiene content and spike campaigns for new products.
Lakmé Absolute Explore Eye Collection
Product launch for Lakmé Fashion Week- Summer Resort 2022
Whoever said 'more' is 'too much' clearly hadn't explored their fun side!
This film was scripted and visualized to showcase a stunning world of exploring MORE vibrancy, MORE colours and MORE glitter through this collection. It's all about having fun with your eye make-up and abandoning inhibitions.
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Director- Jessica Sadana
PH- Firecracker
Creative Agency- The Glitch
Lakmé Absolute Precision Lip Paint
Product launch for Lakmé Fashion Week- Winter Festive 2021
This film was indexed upon the precision and definition the product provides to its users. As a new format of lipstick at Lakmé, we established the product in all its glory meanwhile playing with sculptures and lip art to showcase the precision of the lip paint.
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Director- Souraj Bhattacharyya
PH- Milestone
Creative Agency- The Glitch
Lakmé Absolute Liquid Highlighter
Latest digital launch from the house of Lakmé
As the creative lead on this project, my team conceptualised this film based on the brief of a good-looking yet functional narrative.
Indexed on high-shine and dazzling payoff, this film uses delicious texture visuals and multiple model shots to answer the brief.
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Director- Trupti Shigwan
PH- The Glitch
Creative Agency- The Glitch
Lakmé Absolute Matte Melt 2.0
Revamp & relaunch of Lakme's best-selling product.
As the new & improved version of Lakmé's best-selling lipstick, this ad was based on the brief "The lipstick that loves you back".
We visualised love through heart elements throughout the film and used the script to give a feeling of softness on the lips of consumers.
Director- Jessica Sadana
PH- Firecracker
Creative Agency- The Glitch
Lakmé 9to5 Vitamin C+ Skincare Range
Product launch for Lakmé's latest skincare range.
With Vitamin C being the key ingredient in this new skincare range, this film was all about energy and dynamism.
The entire campaign was based on establishing the superiority of this product range over the competitors in the market, owing to its main source of Vitamin C, Kakadu Plums.
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Director- Trupti Shigwan
PH- The Glitch
Creative Agency- The Glitch
Lakmé Absolute Matte Melt Minis
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Product launch for Lakmé Fashion Week- Summer Resort 2021.
A limited-edition collection of Lakmé's best-selling product, this ad film was penned down and conceptualised keeping in mind the brief of 'fun & playful minis'.
We used optical illusions to create a scale to establish the mini size.
The same visual mnemonic was used across all digital assets to establish the world of Minis.
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Director- Sarah D'silva
PH- Big Momma
Creative Agency- The Glitch
Lakmé Absolute Spotlight Eyeshadow
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Product Launch for Lakmé Fashion Week- Winter Festive 2020.
Lakmé's first-ever big launch of an eyeshadow range, Spotlight Eyeshadow was all about the shades, textures and looks that shine a 'spotlight' on the user.
The script and visualisation were based on the woman who doesn't steal the spotlight but rather demands it.
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Director- Jessica Sadana
PH- Firecracker
Creative Agency- The Glitch
LENOVO
SOCIAL MEDIA MANAGEMENT
- Social Media campaign management for their premium range, Yoga, launch in India.
- Copywriting for all assets on e-commerce and social media for daily hygiene content.
- Visualisation and conceptualisation of photoshoots.
- Influencer activation campaign management.
